Intro
Together with Megawatt and ESN, we created a large-scale social content campaign to build momentum for the upcoming Sled Push World Record attempt. Our goal: inspire people with the Push Forward mentality and drive sign-ups for both the event and ESN products.
The concept
We translated the motivational manifesto into a series of cinematic, voice-over driven social films. Everyday people became the heroes of the story, showing discipline and drive in both lifestyle and training. The balance: 50% motivational, 50% product always with ESN’s bars and Iso Clear at the core.
