For Spirotech, we set out to create some real Brand Love. This meant putting their audience front and center as the true heroes, with Spirotech as the partner that empowers them with the best solutions and support. Megawatt came up with this creative concept and asked us to realise it.

Production
For this shoot we transformed a large studio space into a fully controlled environment. Over 80m² was completely blacked out to gain full control of lighting and mood. Within that setting, we built a dynamic camera rig: a heavy dolly-on-slider system that allowed us to glide smoothly through a custom pipe arch. This created strong, controlled movements that gave the film its stylized, premium feel.
We shot with Carl Zeiss Jena lenses to combine extreme sharpness with a slightly stylised texture, making the heroes and the Spirotech machines pop against the surreal, saturated LED lighting. A six-person crew operated dolly, jib and lighting in perfect sync to create the long stabilised movements and shifting perspectives.